LOGITUDE
supports companies with their
MARKETING AND SALES OPERATIONS
An independent company providing surveys and consultancy in marketing and sales strategy, Logitude specialises in the collection and analysis of data by QUALITATIVE AND QUANTITATIVE methods.
Since 2010, we have been carrying out all kinds of MARKETING SURVEYS, advising our clients about ways to optimise their strategies, and offering them tailor-made solutions at competitive prices, to help them INCREASE THEIR TURNOVER and IMPROVE THE EFFECTIVENESS OF THEIR SALES OPERATIONS..WHAT ARE YOUR COMPANY’S GOALS?
OUR SERVICES
We know that when your request is finalised internally, you’ll want it to be put into action quickly and at affordable rates, so we’re there to respond:
HELP WITH BOOSTING YOUR SALES
Sales Boost Plan
To optimise your sales development in France and abroad
We offer 4 different services to improve the effectiveness of your sales operations
- Update your files of customers, prospects and other targets.
- Update or add to an out-of-date file so it can be used for more effective sales operations. We’ll also take care of adding any missing fields you may require (contact names, names of decision-makers, e-mail addresses, websites, etc.).
- Conduct follow-ups.
- Carry out follow-ups in order to systematically renew your targets after an operation (special offer, mailshot, trade show, send-out of product information, etc.) and increase its effectiveness. We contact your entire target audience and re-explain the operation to gauge interest.
- Set up a tailor-made telephone campaign.
- Respond to a specific problem and reach your target audience in the shortest possible time. Do you want to tell your customers or prospects about a new product or future event (special offer, trade show, open day, etc.)? We’ll set up and carry out the entire operation for you. We can also manage a vacant sector to ensure you have a commercial presence in it, identify immediate needs and prevent you from losing customers. We can reactivate customers, remind them of your products and services, find out why they switched suppliers and empower you to win them back.
- Identify your potential customers and qualify them better.
- Identify potential in order to make you known among a defined target audience, gauge their genuine interest in your products and services, gather key information about buying habits and potential, and identify targets to be contacted as a priority.
CUSTOMER SATISFACTION INDEX
Satindex
To improve customer satisfaction in France and abroad
We provide a flagship service to help you get to know your customers better and make strategic decisions about the months ahead, in order to:
- Loyalise your customers and better understand their expectations of your products and services
- Optimise your range to win over new customers
- Boost your image
- Find out how satisfied your customers are
- Stand out from the competition
Six major benefits of conducting a customer satisfaction survey using Satindex:
- how satisfied your customers currently are
- what your strengths and weaknesses are
- what criteria contribute the most effectively to your customers’ satisfaction
- how your customers perceive you compared to your competitors
- the basis for this perception
- the key areas where your targets expect improvement
- to make the best strategic and operational choices in order to improve your customers’ satisfaction and respond even better to their needs and expectations
- to focus your human, material and financial resources on the factors that influence your customers’ satisfaction the most
- the quality of your contact by customer segment, by offering tailored products and services
- your customer base by improving your satisfaction scores (even greater personalisation in your contact)
- the appeal of your products and services
- your competitiveness
- your image and your reputation among customers
OUR AREA OF EXPERTISE
COMPETITOR ANALYSIS
to assess how you measure up to your competitors by comparing your strengths and weaknesses, to determine your differences and understand the reasons behind them, to evaluate your unique characteristics and their importance for your targets, and to identify best practices
MEDIA ANALYSIS
to assess your media outreach, measure the impact that your PR operations have on your image, identify your supporters and detractors, and hone your communication
PRE/POST CAMPAIGN TEST
to identify, in advance, the communication approach that is most suited to your targets’ expectations and your marketing strategy, and define areas for improvement; or to evaluate, after the fact, the impact of your communication on your target audience and the effectiveness of your communication plan
EVENT ASSESSMENT
to evaluate how effective your event was among your targets, identify its strengths, weaknesses and areas for improvement, and measure its profitability
REPUTATION & IMAGE SURVEY
to understand the basis for your identity and reputation, to determine and understand the differences between the desired image and the perceived image, and consequently to identify areas where you can improve
CONSUMER SURVEY
to understand who consumes your products and your competitors’ products, how they use them, their habits, needs and expectations regarding these products, and the image they have of them; and to identify areas to work on to ensure they prefer your products
EMERGING TRENDS SURVEY
to detect the needs, expectations and aspirations of your targets who are unsatisfied with what the market currently has to offer, keep up to date with new behaviours and anticipate market developments
PACKAGING TEST
to assess the appeal among your targets of several packaging alternatives in terms of uniqueness, comprehension, product positioning, purchase intention, etc., identify areas for improvement and determine the best approach to adopt
POSITIONING TEST
to assess the appeal among your targets of several positioning alternatives in terms of uniqueness, comprehension of the message, purchase intention, degree to which their needs and expectations are met, etc., identify misunderstandings and areas for improvement, and determine the best approach to adopt
OUR TEAM
Our team relies on the skills and expertise of senior consultants with more than 10 years’ experience in surveys and consultancy. Our consultants are based in France, Tokyo, London and Moscow, where they can manage your French and international target audiences. We work in partnership with our panellists and call centres to meet your expectations as best we can.
Damien LEGAUT
Stéphanie GUILHEM
Anna YUSUPOVA
Christelle FUMEY
Claire POGGIO
François ROUVIERE
OUR CLIENTS
J’ai rencontré Stéphanie, personne dynamique, qui a bien cerné nos besoins.
Sa réactivité, son écoute et son professionnalisme ont été des facteurs clés dans la qualité des résultats que nous avons reçus et qui nous ont permis d’étayer notre réflexion pour 2022 et les années futures. »
7 REASONS TO PUT YOUR TRUST IN US
- SOUND EXPERTISE: Our team is made up of experts in their fields with at least 10 years of experience, who can recommend the most suitable methods and tools for your problem.
- A THREEFOLD APPROACH CONSISTING OF SURVEYS, CONSULTANCY AND SUPPORT: Our expertise isn’t just limited to data analysis; we make strategic and operational recommendations and can provide you with the necessary resources to help you with your sales development.
- A SINGLE POINT OF CONTACT for greater efficiency: We assign a senior consultant to each project, who manages it in its entirety from start to finish.
- AN INTERNATIONAL DIMENSION: Multilingual and international, our team works both locally and abroad, always with the same dedication and high standards.
- QUALITY : Since we’re only satisfied if our clients are, we expect an impeccable quality of service from our teams, both when collecting and analysing data and when advising and supporting our clients. That’s why all our consultants are experienced and our teams are regularly trained and assessed.
- TRANSPARENCY : As the phrase goes, ‘trust, but verify’; we give you complete visibility over our work, at all times and at every stage of our assignment.
- RELIABILITY : We want our work to be useful to you, so we’re committed to providing nothing but quality services based on reliable data, and to sticking to your deadlines.
CONTACT
26 rue Damrémont– 75018 Paris
Tél : +33 9 70 44 77 15
contact@logitude.eu