Logitude

From fieldwork to decision.

Telephone, online and qualitative research, in France and internationally, followed by the analysis and reporting that turn data into decisions. Since 2010, a senior consultant has run every study from start to finish, at the scale you need.

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From data collection to decision

We run the fieldwork and we make sense of it: every study comes with analysis and reporting, written by the consultant who managed it.

Telephone surveys

Interviewer teams supervised in real time, in French and other languages. General public, customers, senior executives, healthcare professionals, elected representatives: interviewers are briefed on your questionnaire, then pace, interview length and quality are monitored daily.

Online surveys

Questionnaire scripting, hosting, email invitations or panel sample, live fieldwork monitoring. At the end, a clean data file, weighted where needed, with open-ended responses coded.

Qualitative research

Depth interviews, focus groups and in situ observation, face to face or online, in France and abroad. Participant recruitment, moderation by experienced consultants, transcription and content analysis.

Data processing and analysis

Topline results and cross-tabulations, significance testing, segmentation, key driver analysis. We deliver a reading, not raw tables: what matters, what is changing, what surprises, and what your audiences say in their own words.

Reporting and recommendations

A clear report, an executive summary for your board, prioritised strategic and operational recommendations. A debrief presentation to your teams if you wish, and tracking over time when the study is repeated.

Media and social media analysis

Measuring your media coverage and the impact of your media relations on your image, identifying your advocates and detractors, listening to online conversations. Everything you need to sharpen your message.

The studies we run most often

  • Customer satisfaction
  • Awareness and image
  • Market assessment
  • Consumer behaviour
  • Concept testing
  • Pack testing
  • Positioning research
  • Pre- and post-campaign testing
  • Event evaluation
  • Competitor analysis
  • Media analysis
  • Emerging trends

Satindex: your customers' satisfaction, measured and explained

A ready-to-use programme: a short questionnaire built with you, fast fieldwork, a report that tells you what to do. To retain customers, win new ones and stand out from the competition.

Know and understand

Satisfaction levels, your strengths and weaknesses, the criteria that matter most, where you stand against competitors, and the reasons behind these perceptions.

Decide and act

Improvement areas ranked by priority, so you can focus your people, resources and budget on what really drives satisfaction.

Strengthen and optimise

A relationship tailored to each customer segment, a customer database enriched with the scores collected, and a stronger image and competitive position with every wave.

How we work

A senior consultant works with you from the first call to the final debrief. You always know where your study stands, and why.

  1. Brief

    You tell us your question and your constraints. We recommend the method, target audience, sample and budget, and we tell you what is realistic.

  2. Set-up

    Questionnaire or discussion guide, scripting, recruiting interviewers or participants: everything is tested and signed off with you before launch.

  3. Fieldwork

    You follow progress in real time: pace, quotas, interview length. Quality checks at every stage, and deadlines met.

  4. Analysis and reporting

    Cleaned and weighted data, tables and analysis, a clear report and an executive summary for your board. A debrief presentation to your teams if you wish.

A single point of contact

A senior consultant with more than ten years' experience, responsible for your project from brief to debrief.

Full transparency

Full visibility of the fieldwork, at any time, at every stage. Trust, but verify.

Reliable data

Trained and monitored interviewers, systematic checks, data validated before any analysis.

France and abroad

Multilingual fieldwork through our partner panels and call centres, to the same standard everywhere.

A small, senior team

Consultants with more than ten years of research and consultancy behind them, and partners chosen for the long term.

Portrait of Damien Legaut

Damien Legaut

Founder

Twenty-five years in research and consultancy. He designs the research approach and oversees international projects.

Portrait of Stéphanie Guilhem

Stéphanie Guilhem

Research and Consultancy Director

She runs projects from questionnaire to debrief and advises clients on their action plans.

Portrait of François Rouvière

François Rouvière

Systems Manager

Questionnaire scripting, telephone and online platforms, data processing.

Alongside the team, partner panels and call centres in France and abroad that we have worked with for years.

Trusted by

  • Viavoice
  • Occurrence
  • Kantar
  • OCP
  • Boehringer Ingelheim
  • Pharmactiv
  • Mayoly Spindler
  • Parc Animalier d'Auvergne

“A strong, lasting relationship of trust, built on human and professional values we fully share. A partner who understands our challenges and adapts to them naturally.”

Maïder Beffa
Associate Director, Viavoice

“Damien's teams have always supported us with rigour and flexibility, across a great many countries, and with real responsiveness despite often tight deadlines.”

Albane Jacquot
Head of Department, Institut Occurrence

“Stéphanie clearly understood our needs. Her responsiveness, attentiveness and professionalism were key factors in the quality of the results, which helped us shape our thinking for the years ahead.”

Hélène Delmotte
Chair of the Works Council's Leisure and Culture Committee, Boehringer Ingelheim France

“I wanted to measure feedback on and understanding of an event we organise for our sales force. Damien's team did an excellent job: complete, fast and very worthwhile. He took the time to explain every step of their work, and the results were very easy to understand. I definitely recommend working with them.”

Mathieu Duroselle
General Manager Russia, Mayoly Spindler

Let's talk about your study

Describe what you need in a few lines. We'll come back to you with a recommendation and a budget.

Address26 rue Damrémont, 75018 Paris, France
Emailcontact@logitude.eu

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