Telephone, online and qualitative research, in France and internationally, followed by the analysis and reporting that turn data into decisions. Since 2010, a senior consultant has run every study from start to finish, at the scale you need.
We run the fieldwork and we make sense of it: every study comes with analysis and reporting, written by the consultant who managed it.
Telephone surveys
Interviewer teams supervised in real time, in French and other languages. General public, customers, senior executives, healthcare professionals, elected representatives: interviewers are briefed on your questionnaire, then pace, interview length and quality are monitored daily.
Online surveys
Questionnaire scripting, hosting, email invitations or panel sample, live fieldwork monitoring. At the end, a clean data file, weighted where needed, with open-ended responses coded.
Qualitative research
Depth interviews, focus groups and in situ observation, face to face or online, in France and abroad. Participant recruitment, moderation by experienced consultants, transcription and content analysis.
Data processing and analysis
Topline results and cross-tabulations, significance testing, segmentation, key driver analysis. We deliver a reading, not raw tables: what matters, what is changing, what surprises, and what your audiences say in their own words.
Reporting and recommendations
A clear report, an executive summary for your board, prioritised strategic and operational recommendations. A debrief presentation to your teams if you wish, and tracking over time when the study is repeated.
Media and social media analysis
Measuring your media coverage and the impact of your media relations on your image, identifying your advocates and detractors, listening to online conversations. Everything you need to sharpen your message.
The studies we run most often
Customer satisfaction
Awareness and image
Market assessment
Consumer behaviour
Concept testing
Pack testing
Positioning research
Pre- and post-campaign testing
Event evaluation
Competitor analysis
Media analysis
Emerging trends
Satindex: your customers' satisfaction, measured and explained
A ready-to-use programme: a short questionnaire built with you, fast fieldwork, a report that tells you what to do. To retain customers, win new ones and stand out from the competition.
Know and understand
Satisfaction levels, your strengths and weaknesses, the criteria that matter most, where you stand against competitors, and the reasons behind these perceptions.
Decide and act
Improvement areas ranked by priority, so you can focus your people, resources and budget on what really drives satisfaction.
Strengthen and optimise
A relationship tailored to each customer segment, a customer database enriched with the scores collected, and a stronger image and competitive position with every wave.
A senior consultant works with you from the first call to the final debrief. You always know where your study stands, and why.
Brief
You tell us your question and your constraints. We recommend the method, target audience, sample and budget, and we tell you what is realistic.
Set-up
Questionnaire or discussion guide, scripting, recruiting interviewers or participants: everything is tested and signed off with you before launch.
Fieldwork
You follow progress in real time: pace, quotas, interview length. Quality checks at every stage, and deadlines met.
Analysis and reporting
Cleaned and weighted data, tables and analysis, a clear report and an executive summary for your board. A debrief presentation to your teams if you wish.
A single point of contact
A senior consultant with more than ten years' experience, responsible for your project from brief to debrief.
Full transparency
Full visibility of the fieldwork, at any time, at every stage. Trust, but verify.
Reliable data
Trained and monitored interviewers, systematic checks, data validated before any analysis.
France and abroad
Multilingual fieldwork through our partner panels and call centres, to the same standard everywhere.
A small, senior team
Consultants with more than ten years of research and consultancy behind them, and partners chosen for the long term.
Damien Legaut
Founder
Twenty-five years in research and consultancy. He designs the research approach and oversees international projects.
Stéphanie Guilhem
Research and Consultancy Director
She runs projects from questionnaire to debrief and advises clients on their action plans.
François Rouvière
Systems Manager
Questionnaire scripting, telephone and online platforms, data processing.
Alongside the team, partner panels and call centres in France and abroad that we have worked with for years.
Trusted by
Viavoice
Occurrence
Kantar
OCP
Boehringer Ingelheim
Pharmactiv
Mayoly Spindler
Parc Animalier d'Auvergne
“A strong, lasting relationship of trust, built on human and professional values we fully share. A partner who understands our challenges and adapts to them naturally.”
“Damien's teams have always supported us with rigour and flexibility, across a great many countries, and with real responsiveness despite often tight deadlines.”
“Stéphanie clearly understood our needs. Her responsiveness, attentiveness and professionalism were key factors in the quality of the results, which helped us shape our thinking for the years ahead.”
“I wanted to measure feedback on and understanding of an event we organise for our sales force. Damien's team did an excellent job: complete, fast and very worthwhile. He took the time to explain every step of their work, and the results were very easy to understand. I definitely recommend working with them.”
Let's talk about your study
Describe what you need in a few lines. We'll come back to you with a recommendation and a budget.